Introducing Genis Marketing & Digital

Why

Invite Genis to be your
Marketing Partner

  • Experienced Marketers with first hand industry experience.
  • Transparent Pricing. No surprises. You know what you are getting.
  • Personalised Attention. Subsciption and custom-designed solution.

Why Use Genis Marketing & Digital

Research &
Insights

Research and insights are essential for informed decision-making. Thorough and scoped research reveals previously unconsidered perspectives and deepens understanding. Systematic investigation delivers valuable findings that can generate new opportunities and sow the seeds for an altered perspective.

Making marketing decisions grounded in research and insights is crucial. Gaining a comprehensive understanding of the market and its behavioural patterns is fundamental to fostering progress and development.

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Marketing
Strategy

Developing and implementing a researched and resourced marketing strategy provides customers with tailored experiences that align with their needs and preferences. By identifying strategic windows—specific opportunities in the market—businesses can focus their resources effectively, ensuring that customers receive relevant products and services.

This targeted approach enhances engagement and satisfaction, as marketing efforts resonate more deeply with customer interests. Additionally, a well-informed strategy fosters transparency and trust, as customers benefit from clear communication about product value and benefits.

Moreover, by concentrating on key opportunities, businesses can innovate and enhance their offerings, ensuring that customers enjoy improved quality and service. Ultimately, a researched marketing strategy not only streamlines the customer journey but also cultivates loyalty by making customers feel valued and understood, leading to long-lasting relationships and increased brand advocacy

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Digital
Marketing

Integrating digital marketing into a strategy enables the delivery of personalised content, real-time communication, and access to information. Customers can interact with brands through multiple online channels and use reviews and comparisons to make decisions. Digital marketing also enables transparency, as customers can track orders and receive updates, which may influence engagement and convenience during the purchasing process.

Its use of digital technologies to engage target audiences online and the flexibility to employ a variety of online channels, such as search engines, social media platforms, email, and websites, enables businesses to connect and interact with existing and potential customers.

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Branding &
Creative Strategy

Implementing a brand- and customer-centric creative strategy delivers substantial advantages to customers. Primarily, it improves brand recognition using consistent messaging and a cohesive visual identity. This approach elevates the customer experience by tailoring interactions and delivering engaging content aligned with individual preferences

Additionally, such a strategy fosters stronger emotional connections by ensuring that brand values correspond with those of the customers, thereby strengthening trust and loyalty. As a result, satisfied customers are more inclined to promote the brand organically through word-of-mouth recommendations.

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Communication
Campaigns

A well-planned communications campaign with clear goals and a set timeframe clarifies direction, aligns messaging, and strengthens audience engagement. Deadlines drive timely execution and quick response to changes, while also making it easier to measure results and adjust as needed. Consistent messaging builds brand trust, and focused resource use boosts impact

Ultimately, such campaigns increase customer satisfaction by providing relevant, timely updates that make audiences feel valued.

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Content Development
& Management

Planned content development and effective management are fundamental to delivering impactful brand and digital marketing communications. First, these practices guarantee consistent messaging that reinforces brand identity and values across various platforms, thereby strengthening customer trust and recognition.

Strategic content management enables systematic scheduling and optimisation, ensuring communications reach the target audience at optimal times for maximum engagement. Aligning content with customer needs and preferences allows brands to deliver relevant, compelling messaging that drives audience interaction.

Furthermore, structured planning promotes collaboration among teams, streamlining content creation processes and enhancing overall operational efficiency. These approaches also allow for performance measurement and strategic adjustments based on analytical insights, supporting ongoing refinement.

In summary, robust content development and management enhance the effectiveness of marketing efforts, cultivating strong customer relationships through the delivery of meaningful, timely, and valuable information tailored to audience interests.

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Market &
Competitor Analysis

Understanding the marketplace and analysing competitor positioning is crucial for businesses to succeed and become the preferred choice for their target customers. This knowledge enables companies to identify gaps and opportunities within the market, allowing them to tailor their offerings to meet specific customer needs effectively.

By assessing competitors, businesses can discern strengths and weaknesses, inform their unique value propositions and differentiate factors. This insight helps refine marketing strategies, ensuring that messaging resonates with the target audience and highlights what sets the brand apart.

Moreover, awareness of market trends and customer preferences allows businesses to adapt quickly, staying relevant and competitive. A well-informed approach fosters innovation, leading to improved products and services that align with customer expectations. Ultimately, understanding the marketplace empowers businesses to position themselves strategically, build strong brand loyalty, and attract and retain customers in a competitive landscape

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Coaching &
Mentorship

Seeking coaching and mentorship on business and marketing principles is vital for informed decision-making and strategic growth. Experienced mentors provide valuable insights, helping entrepreneurs navigate challenges and avoid common pitfalls. Their guidance fosters a deeper understanding of market dynamics, consumer behaviour, and effective marketing strategies

Coaching encourages reflection, prompting business leaders to evaluate their decisions critically and consider diverse perspectives. This reflective process enhances problem-solving skills and promotes innovative thinking, allowing leaders to make more informed, strategic choices.

Additionally, mentorship provides accountability, motivating individuals to stay focused on their goals while offering support during difficult times. The shared experiences and lessons learned from mentors can inspire confidence and resilience, essential traits for success.

Ultimately, leveraging coaching and mentorship accelerates learning, enhances decision-making capabilities, and contributes to sustainable business growth, positioning leaders to navigate the complexities of the marketplace more effectively.

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Training &
Development

Keeping marketing strategy and digital skills up to date is crucial for team competitiveness. The fast-changing digital landscape demands ongoing learning so teams can use new tools, platforms, and strategies effectively.

Up-to-date skills help optimise campaigns with data analytics, social media algorithms, and SEO, while promoting innovation and relevant content. Continuous learning also builds confidence, morale, and collaboration by sharing industry insights.

Ultimately, current strategies and skills enable quick adaptation to market shifts, meet customer needs, and support sustainable growth

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Choose Your Marketing
And Digital Option

Six-Month
Twelve-Month

Developing A
Digital Presence

Developing and executing marketing and digital plans. Designed to get a digital and marketing presence.

$4,999

1 Month (+ Gst)

$28,999

Six Month (+ Gst)
  • Develop your marketing and digital plan
  • Brand review or brand-mark establishment in line with business objectives
  • One page scrolling website established to deliver a unified, specific and concise message
  • Set-up or review social media accounts
  • 20 social media posts per calendar month amplified across other social media accounts
  • Content development for up to three social media channels, one website, and scheduled blog
  • SEO set-up and execution
  • Monitoring each social media channel and engaging with the social community for business opportunity
  • 1 blog per calendar month
  • 2 personalised email communications per calendar month (email addresses provided by customer)
  • Package commitment: 30 hours for each month of the agreement.
  • Note: Additional costs for website hosting and web and email platforms will be passed on to customer at cost.

Maintaining Your Digital Presence

Managing and executing your marketing and digital presence. Once your business has an established marketing and digital presence, it is critical to keep the momentum going for continuity and customer communication.

$3,999

1 Month (+ Gst)

$22,999

Six Month (+ Gst)
  • Marketing and digital plan monitoring in line with business objectives
  • Brand image and identity maintenance communication continuity
  • Website maintenance and content updating
  • 20 social media posts per calendar month amplified across other social media accounts
  • SEO set-up and execution
  • Monitoring each social media channel and engaging with the social community for business opportunity
  • 1 blog per calendar month
  • 2 personalised email communications per calendar month (email addresses provided by customer)
  • Package commitment: 25 hours per month.
  • Note: Additional costs for website hosting and web and email platforms will be passed on to the customer at cost.

Social Media Management

Evolve and extend your social media presence. Build relationships and maintain a proactive voice with your community. Be the brand that your customers and stakeholders trust. Trust and relationships build stability and continuity with your customers and create new customers.

$2,999

1 Month (+ Gst)

$16,999

Six Month (+ Gst)
  • Identification of business objectives
  • Social media plan and scheduling preparation
  • 20 social media posts per calendar month amplified across other social media accounts
  • Content development for social media channels
  • Engaging with the social media community for business opportunity

Custom-Designed Option

Every business has defined objectives and targets that it aims to achieve. Genis Marketing and Digital will work with you to ensure a marketing and digital plan is developed and executed to achieve your business goals.

 

What do you want
to achieve?

  • Develop and execute your marketing and digital game plan
  • Develop and execute your brand and creative strategy
  • Gain confidence and insights with marketing mentorship
  • Plan and develop a website that will suit your business objectives
  • Plan, launch and execute a marketing campaign across social, email, digital and offline platforms.
  • Understand your competitors and strategic windows with a competitive analysis
  • Research to understand your customers and the changing environment in which they make decisions in
  • Plan and execute ongoing communication programmes specific to meeting business needs and connecting with customer wants
  • Content planning and development for digital channels
  • Plan and execute internal communication programmes across employees and stakeholder groups

Custom-Designed Option

Every business has its own defined business objectives and targets to achieve. Genis Marketing and Digital will work with you to ensure a marketing and digital plan is developed and executed to work towards achieving your business goals.

What do you want
to achieve?

  • Develop and execute your marketing and digital game plan
  • Develop and execute your brand and creative strategy
  • Gain confidence and insights with marketing mentorship
  • Plan and develop a website that suits your business objectives
  • Plan, launch and execute a marketing campaign across social, email, digital and offline platforms.
  • Understand your competitors and strategic windows with a competitive analysis
  • Research to understand your customers and the changing environment in which they make decisions in
  • Plan and execute ongoing communication programmes specific to meeting business needs and connecting with customer wants
  • Content planning and development for digital channels
  • Plan and execute internal communication programmes across employees and stakeholder groups

Developing A
Digital Presence

Developing and executing marketing and digital plans. Designed to get a digital and marketing presence.

$28,999

6 Month (+ Gst)

$57,999

12 Month (+ Gst)
  • Develop marketing and digital plan
  • Brand review or brand-mark establishment in line with business objectives
  • One page scrolling website established to deliver a unified, specific and concise message
  • Set-up or review social media accounts
  • 20 social media posts per calendar month amplified across other social media accounts
  • Content development for up to three social media channels, one website, and scheduled blog
  • SEO set-up and execution
  • Monitoring each social media channel and engaging with the social community for business opportunity
  • 1 blog per calendar month
  • 2 personalised email communications per calendar month (email addresses provided by customer)
  • Package commitment: 30 hours for each month of the agreement.
  • Note: Additional costs for website hosting and web and email platforms will be passed on to customer at cost.

Maintaining Your Digital Presence

Managing and executing your marketing and digital presence. Once your business has an established marketing and digital presence, it is critical to keep the momentum going for continuity and customer communication.

$22,999

6 Month (+ Gst)

$45,999

12 Month (+ Gst)
  • Marketing and digital plan monitoring in line with business objectives
  • Brand image and identity maintenance communication continuity
  • Website maintenance and content updating
  • 20 social media posts per calendar month amplified across other social media accounts
  • SEO set-up and execution
  • Monitoring each social media channel and engaging with the social community for business opportunity
  • 1 blog per calendar month
  • 2 personalised email communications per calendar month (email addresses provided by customer)
  • Package commitment: 25 hours per month.
  • Note: Additional costs for website hosting and web and email platforms will be passed on to the customer at cost.

Social Media Management

Evolve and extend your social media presence. Build relationships and maintain a proactive voice with your community. Be the brand that your customers and stakeholders trust. Trust and relationships are what build stability and continuity with your customers and create new customers.

$16,999

6 Month (+ Gst)

$33,999

12 Month (+ Gst)
  • Identification of business objectives
  • Social media plan and scheduling preparation
  • 20 social media posts per calendar month amplified across other social media accounts
  • Content development for social media channels
  • Engaging with the social media community for business opportunity
About

Julie Reid

Founder

Gallup Strengths: Strategic I Learner I Achiever I Maximiser I Futuristic

With over 25 years of diverse experience in marketing strategy, research, and education, I am passionate about driving impactful results through innovative thinking and sustainable practices. My journey began with industry giants like McDonald’s and DDB Advertising, where I honed my skills in creating and implementing marketing strategies. Since then, I have held senior marketing roles in both the airport and property sectors, and successfully delivered research projects for leading mining companies, including BHP and Rio Tinto.

My entrepreneurial mindset fuels my commitment to developing and growing ideas that not only meet business objectives but also foster sustainable growth. I believe in being outcome-driven and customer-focused, ensuring that every strategy I implement resonates with the target audience.

As an educator, I take pride in developing and delivering courses in entrepreneurship, marketing, and strategy. My teaching philosophy centres on bridging theory with practical application, equipping students with the skills necessary for real-world success. I have been honoured with multiple Higher Education Teaching Awards (2015, 2018-2022) for my dedication to excellence in education.

 

🎓 Education:

MBA (Executive) with Distinction
Graduate Diploma of Business (Marketing)
Bachelor of Applied Science

🐾 Personal Touch: When I’m not immersed in marketing or teaching, I cherish my time with my furry family: Mr. Bear, Mr. Fox, and my beloved cat, Lawrence. They inspire me to maintain a balance between professional pursuits and personal joy.

I am happy to organise a chat with you either face-to-face, by phone or via Zoom. Please don’t hesitate to send me a note to arrange a suitable time.

Email: julie.reid@genis.com.au

Phone: +61 417 918 109

LinkedIn: https://www.linkedin.com/in/juliereidgenis/

 

Testimonials

It was an absolute pleasure working with Julie at the University of Adelaide College. Her collaborative spirit and dedication to student success shone through every interaction. She consistently went above and beyond, crafting tailored resources to help marketing students grasp complex concepts while connecting them to real-world applications. Proactive and genuinely caring, Julie’s relentless support made her one of the college’s most beloved teachers and her students thrived because of it.

Hao Zeng

Student Services
When I first started working with Julie, I knew in my head what my vision was, but had trouble clearly articulating it. Julie helped me hone my focus, develop tangible plans and create engaging pitches. More importantly, she has been the encouraging cheerleader I needed, always leaving me feeling enthusiastic and motivated, with clarity and simple next steps after each coaching session. Throughout our relationship, Julie has kept me focused, accountable and confident, working to a timeframe that worked for me and checking-in between catch-ups. Being a sole business owner can be a daunting and lonely experience, having Julie by my side has given me the strategies, action steps and self-belief I needed to take my dream from concept to reality.

Karina Joyce

Founder
I have had the pleasure of working with Julie Reid, and I am consistently impressed by her exceptional client-focused approach. She is incredibly kind and always takes the time to listen intently, ensuring she fully understands the needs and concerns of those she works with. Her dedication and drive are evident in everything she does. No matter the challenge, Julie is committed to finding solutions and delivering outstanding results. She consistently goes above and beyond to meet client expectations, and her ability to build strong, trusting relationships is truly remarkable. I highly recommend Julie to anyone seeking someone who combines warmth, determination, and a results-driven mindset to deliver exceptional service.

ELLEN WILLIAMS

Manager
I have had the pleasure to work with Julie. First-hand knowledge of a person in a work setting enables me to advocate for her with glowing enthusiasm through insight. Julie is a person whose character stands out amongst her career achievements as her character leads to her successes. I have seen her commitment to those around her - she makes a difference! Her work ethic, her clarity on an issue, her forthright appraisal, and undoubtedly, as a consequential outcome, her care for the cause she represents, are tangible and inspiring.

Dr Eddie Groughan

Director

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