Succumbing to self-delusion is the enemy of every business. Intelligence flows will protect against the invisible decline. They help companies maintai..
Succumbing to self-delusion is the enemy of every business. Intelligence flows will protect against the invisible decline. They help companies maintai..
‘Do you want fries with that?’ We all recognise this question and know it is about ‘upselling’ your customer, with the aggregate u..
Generative Artificial Intelligence (Gen AI) is now a significant part of our lives, offering possibilities. With its accessibility and the continuous ..
When we develop a product, we have a target market in mind. Segmentation variables, including demographics, geography, psychographics, and behaviour..
Understanding customer value is a crucial aspect of crafting a compelling value proposition. It is also a fundamental element in planning a marketing ..
So, you aim to achieve a sales target within a limited timeframe. You know that you need to create awareness of the offer, generate interest, and c..
When you have a message to communicate to your target market, that message must align with your business objectives. This is when a well-planned commu..
Brand building is not just a task; it’s a strategic move crucial for creating value. The value is not only monetary, but it also encompasses cus..
