Engage with Digital Technology and Data for New Era Digital Strategy – Shoot for the Stars!




In the digital era, the sole purpose of business still remains – to create a customer. But the difference is that the customer is now gaining more control of that relationship as a collective group and therefore is having a direct influence on how business models will reshape for new opportunities.

The digital driven business environment requires a responding model and resource effort that will allow an insight into the changing needs of the customer base while identifying shaping new opportunities. The model structure and function also needs to allow for pending threats to be identified and minimised.

The opportunity to access new growth potential in the digital era is significant providing businesses are prepared to take it on. That is to reshape to allow for emerging opportunities to be seen and captured for added-value potential. This requires business capabilities to be adaptive for the integration and internalisation of digital technology.

Genis can integrate Digital Technology  into strategy initiatives by:

  • evolving and building a digital presence or footprint;
  • infusing data for more informed business decisions and allocation of resources;
  • lowering costs by engaging efficiency measures;
  • planning and analysis of software systems;
  • developing and refining new ways to connect with stakeholders and customers; and,
  • engaging new knowledge and process systems to allow businesses to customise their own path.


Integrating digital technology can mean many things; it will depend upon how the business model is shaping to meet the requirements of its customers. Digital technology adds-value by lowering costs through efficiency gains across the business and allows for new ways to be visioned accessing untapped market opportunities.

Its power is in the way it delivers a benefit gain to customers because that is when it will deliver a return.

The opportunity is in the way the digital technology tools, applications and materials are integrated into the value chain. The capability of what can be delivered will only increase so the value will be in what digital technology tools are chosen and how they are embedded into the ever-changing ecosystem that surrounds and flows through the business.


Data is unquestionably becoming a powerful resource in an economy that is becoming information driven. As more people and things go on-line with greater access to tools and applications, data will continue to grow exponentially. This allows businesses to open more ‘windows’ into new market opportunities and understand more about the environment that they operate in. If used to effective advantage, it will provide business with a new sense of real time through its aggregation of sources with its revealing of relationships and connections; patterns and behaviours.

An approach to data strategy will be a determinant of the power that can be derived in the digital era. Data can mislead or it can empower – it will be about how it is sourced, accessed, interpreted and embraced for cost and revenue development potential.


Genis conducts seminars, workshops and speaks on the digital era and how it effects and provides opportunities for business model shaping. The seminars and workshops can be tailored to suit the business requirement.



Genis delivers knowledge and strategies for businesses that want to grow and transform in the digital era.

The Genis approach looks to bring business and technology strategy together allowing businesses to reshape to integrate the ever changing technology cycle in pursuit of a customer.

The strategy thinking approach is not about building barriers but rather it’s about breaking them down and being portable ready to move to the next node of opportunity when required.  It is about the need to be adaptive and agile to internalise the emerging and changing technology curve to keep the ‘present state’ evolving to the intended ‘future state’.

Genis works with individual businesses along with planning and delivering seminars and workshops based on the technology, digital and system requirements.


Welcome to my web site!

I’m an experienced Business Analyst and Technology, Digital and Data Strategist. Over the last few years I have undertaken research on the effects of technology and digital on business strategy and how businesses can internalise its benefits in pursuit of the customer. As a result of my research, I write about a new business and technology strategy approach (the ‘Equation of Balance’) at my blog, www.genisblog,com.

From an experience perspective, I have worked in and delivered projects for companies such as BHP Billiton and Rio Tinto as a Business Analyst. I have also completed a MBA graduating with a distinction. Further, I teach IT Strategy and Systems Analysis and Design at University level for both Information Technology Master and Undergraduate students.

Please contact me if you want to integrate fresh thinking into your technology, digital and data strategy; or want experienced skills to add to your team.

Business & IT Strategy; Business & Systems Analysis; Data Strategy.




The Tester talks to the Design of the System-of-Operation – The ‘Universe Lens’ gives dimension to the Equation for the Intelligence to begin…

  • February 20th, 2016

The TESTER stands on the roof-top platform that forms part of the GENERATOR’s new building structure. He was looking up at the night sky. It’s a warm night and the skies are crystal clear. His eyes scan for known points and formations. He looks for the Magellanic Clouds, two dwarf galaxies visible in the Southern Hemisphere, one […]



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