Engage with Digital for New Era Strategy             Shoot for the Stars!




In the digital era, the sole purpose of business still remains – to create a customer. But the difference is that the customer is now gaining more control of that relationship as a collective group and therefore is having a direct influence on how business models will reshape for new opportunities.

The digital driven business environment requires a responding model and resource effort that will allow an insight into the changing needs of the customer base while identifying shaping new opportunities. The model structure and function also needs to allow for pending threats to be identified and minimised.

The opportunity to access new growth potential in the digital era is significant providing businesses are prepared to take it on. That is to reshape to allow for emerging opportunities to be seen and captured for added-value potential. This requires business capabilities to be adaptive for the integration and internalisation of digital technology.

Strategy Initiatives.

  • evolving and building a digital presence or footprint;
  • strategy development and implementation:
  • engaging customers and identifying touch-points;
  • planning and analysis of software systems;
  • developing and refining new ways to connect with stakeholders and customers; and,
  • engaging new knowledge and process systems to allow businesses to customise their own path.


Integrating digital technology can mean many things; it will depend upon how the business model is shaping to meet the requirements of its customers. Digital technology adds-value by lowering costs through efficiency gains across the business and allows for new ways to be visioned accessing untapped market opportunities.

Its power is in the way it delivers a benefit gain to customers because that is when it will deliver a return.

The opportunity is in the way the digital technology tools, applications and materials are integrated into the value chain. The capability of what can be delivered will only increase so the value will be in what digital technology tools are chosen and how they are embedded into the ever-changing ecosystem that surrounds and flows through the business.


Genis conducts seminars, workshops and speaks on the digital era and how it effects and provides opportunities for business model shaping. The seminars and workshops can be tailored to suit the business requirement.



Genis delivers knowledge and strategies for businesses that want to grow and transform in the digital era. The consultancy focus on business strategy, marketing and digital strategy; and analysis.

The Genis approach looks to bring business and technology strategy together allowing businesses to reshape to integrate the ever changing technology cycle in pursuit of a customer.

Genis works with individual businesses along with planning and delivering seminars and workshops based on the technology, digital and system requirements.


Welcome to my web site!

I am an experienced Business, Marketing and Digital Strategist and Analyst. My experience gives me a depth in understanding large and complex projects; managing stakeholders; interpreting environmental influences; and understanding customer needs.
I have held senior level project, business and marketing positions and more recently worked as an industry based University lecturer teaching Management of Technology, Digital/IT Strategy, Analysis; and, Tool application. Further I have led industry experienced student project teams to deliver commercial IT & digital solutions for clients.
In terms of interests, I am fitness focused and have completed a number of half-marathons.
My qualifications include a MBA with a distinction pass, along with a Graduate Diploma of Business (Marketing) and a Bachelor of Applied Science.
Please contact me if you want to integrate fresh thinking into your business and marketing strategy; or want experienced skills to add to your team.

Business Strategy; Digital Marketing; Analyst




The Tester talks to the Design of the System-of-Operation – The ‘Universe Lens’ gives dimension to the Equation for the Intelligence to begin…

  • February 20th, 2016

The TESTER stands on the roof-top platform that forms part of the GENERATOR’s new building structure. He was looking up at the night sky. It’s a warm night and the skies are crystal clear. His eyes scan for known points and formations. He looks for the Magellanic Clouds, two dwarf galaxies visible in the Southern Hemisphere, one […]



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